As the UK came out of the Covid Lockdown and retailers re-opened, it was vital to create eye catching window concepts. A fun and quirky Pop Art concept featuring beauty images was installed by the Creative Download VM Team into a chain of independently owned pharmacy stores. Petter Pharmacy in Crouch End, London remained opened during the lockdown as they were classed as an essential retailer.
“It’s great working for an independent business who appreciate that the windows are vital to the success of any retail business” says Iain Kimmins – Owner/Founder of Creative Download.
“Given the tough trading conditions that retail has faced, it is paramount that store windows are fun and exciting for customers as there is nothing quite like a bit of retail theatre” Iain continues. “It demonstrates that you don’t always need a lot of props. Simple A3 graphics with colour coordinated columns and floor panels together with tight product groupings will create retail theatre. Any retailer working on a tight budget can achieve the wow factor with their windows”
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