When we think of retail, we automatically think of shops and stores on our High Streets and in various Shopping Malls.
Napoleon is often quoted as deriding Britain as a nation of shopkeepers, but in was actually Bertrand Barere de Vieuzac, the French revolutionary, who first used the phrase in 1794.
So, while we are a nation of shopkeepers, we are also a nation of shoppers. There is nothing better than indulging or browsing a shop or store for a gift for a friend or treating yourself to something.
Retail extends far beyond the High Street and Shopping Malls. When we have a family day out to a theme park, museum or visitor attraction, there is usually a retail shop on site. It’s there to temp us to part with our hard-earned cash and to generate additional revenue for the attraction as visitors are a captive audience once inside the attraction. Whether you are shopping in a store, shopping mall or a gift shop at a visitor attraction, visual merchandising and superb store presentation is paramount.
At the end of May, Creative Download worked on a retail project which was very productive, spending several days re-merchandising the Gift Shop at the Slimbridge Wetlands Centre in Gloucestershire.
Tables/Fixtures and merchandise were moved and zoned to create ‘hot spots’ giving great retail theatre and a great memorable shopping experience. New merchandise arrived and this keeps the customer browsing longer in the shop.
The Wildfowl & Wetlands Trust is a client of Creative Download, and we oversee the Visual Merchandising/Store Presentation at most of their sites across the UK. These include Slimbridge in Gloucestershire to Martin Mere in Lancashire to Barnes in London.
The Wetlands & Wildfowl Trust was set up by Peter Scott, the son of the Antarctic explorer Captain Scott. In 1946, the Wildfowl & Wetlands Trust opened in Slimbridge as a centre of science and conversation. WWT now welcomes in excess of a million visitors a year to its 10 Wetlands centres around the UK.
For further information and to see how Creative Download has can drive your retail business forward with great Visual Merchandising and Store Presentation, please do not hesitate to contact us. http://www.creative-download.co.uk
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