Good Nature at Selfridges, London

Selfridges in London’s Oxford Street does it again with stunning new store window displays.

Inspired but nature, the window displays represent the store wide creative theme “Good Nature” which runs across the 20 windows. “Good Nature” is a celebration of pleasure in nature offering shoppers the physical and digital experiences responding to the natural world.

Following the huge success of the “Project Earth” concept which was launched in August 2020, this window concept focuses on the sustainability with most of the materials being recycled.

The side windows which run along Duke Street are bright and colourful with an abstract of garden fixtures.

Selfridges commissioned British artist Jonathan Schofield to showcase 3 windows on Orchard Street with a mixed media installation which features original artworks, digital screen prints and fabric banners.

With thanks to my British Display Society colleagues Pablo Roteta and John Abbate for the images.

Beauty Pop Art

As the UK came out of the Covid Lockdown and retailers re-opened, it was vital to create eye catching window concepts. A fun and quirky Pop Art concept featuring beauty images was installed by the Creative Download VM Team into a chain of independently owned pharmacy stores. Petter Pharmacy in Crouch End, London remained opened during the lockdown as they were classed as an essential retailer.

“It’s great working for an independent business who appreciate that the windows are vital to the success of any retail business” says Iain Kimmins – Owner/Founder of Creative Download.

“Given the tough trading conditions that retail has faced, it is paramount that store windows are fun and exciting for customers as there is nothing quite like a bit of retail theatre” Iain continues. “It demonstrates that you don’t always need a lot of props. Simple A3 graphics with colour coordinated columns and floor panels together with tight product groupings will create retail theatre. Any retailer working on a tight budget can achieve the wow factor with their windows”

Check out the website to see how Creative Download can help your retail business.

You can also follow Creative Download on Facebook, Instagram and Linked In.

Next Home Store

Fosse Park in Leicester has been undergoing a revolution in retail with new stores opening their doors at the shopping complex, which is situated just off the M1 Motorway.

Next has launched a new Fashion & Home Store which is a ‘must visit’. With its towering glass and granite structure, the Next Store certainly makes a statement within the retail park.

Next rose in the 1980’s as a leading fashion retailer but the brand is now expanding into the home interior market. Shoppers can browse the extensive fashion area together with the beautifully visual presented home interiors departments while enjoying coffee and cake from the in-store Costa Coffee Shop.

Don’t forget you can follow Creative Download on Facebook and Instagram.

Venus De Milo

During the UK Covid Lockdown, many non-essential retailers had to close. Shops such as Foodstores and Pharmacy stores remained open.

With any retail store, it is vital to ensure that the window concepts are regularly changed and that they look fresh, clean and inviting. There is nothing worse that seeing cobwebs or dead flies in the window display.

During the lockdown, the Creative Download VM team installed a Mother’s Day concept featuring Venus De Milo into an independently owned chain of pharmacy stores in London. Venus De Milo is the Greek goddess of fertility and female beauty. This was a great concept to design and install using large graphics with superb product groupings and foliage.

The owners of this pharmacy chain recognise the importance of good visual merchandising in terms of eye-catching windows to attract passing customers. It’s all about creating retail theatre and giving the customer a memorable shopping experience.

Concept designed and installed by Creative Download.

You can also follow Creative Download on Facebook & Instagram.