Given the current weather in the UK recently, Spring is definitely in the air. The temperature is rising, the birds are singing and the sun is starting to shine!
Over the years, Visual Merchandising incorporating floral displays has been a popular tactic to bring shops and department stores to life. There are many ways to be creative in catching the attention of the shoppers. In the world of retail, snap decisions account for half of all purchases, so the eye appeal of a window display can really influence whether a shopper chooses to buy or not.
The effect of a visually stunning commercial window concept/display is of a round the clock advert for our business. Many retailers use flowers/foliage to add interest to their windows and build their unique brand, attracting customers as well as promoting the merchandise. Many window designers are creating stunning backdrops out of card, paper and other materials.
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